City.With.Out.Door

NAME

City.With.Out.Door

NEW URBAN

Impact Economy, Wellness City

YEAR ESTABLISHED

2018

TYPE

Impact Business

For Hong Kong to discover and reconnect with nature from within

OVERVIEW

City.With.Out.Door (CWOD) was launched with the vision for all Hong Kongers to discover and reconnect with nature from within. CWOD is an impact business developed by SVhk and Protrek Company Limited (“Protrek”) and serves as a platform to connect people with each other and back with nature, and educates the public to value, respect, conserve nature. CWOD’s flagship store located in Causeway bay offers sustainable outdoor gear and hosts social mission-driven events and programmes

SVHK’s ROLE

SVhk is an investor of CWOD providing business strategy, branding and marketing, network support and brings in elements of social innovation and community engagement

HIGHLIGHTS / PARTNERSHIPS

Advocating sustainable living with industry leaders

In fall 2018, CWOD hosted a store visit for members of Hong Kong Management Association, business leaders and Vaude CEO, Dr . Antje von Dewitz, who shared on the story and creation of the VAUDE Green Shape Core collection along with co-founder of CWOD, Whelan Leung on the future of sustainability in the retail industry  

 

EN

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