Green Monday

NAME

Green Monday

NEW URBAN

Lifestyle Urban

YEAR ESTABLISHED

2012

TYPE

Portfolio venture

To be a global change maker for sustainable common good

OVERVIEW

Green Monday envisions to be a global changemaker for sustainable common good by constructing multi-faceted global ecosystem of future food that combats climate change, food insecurity, public health crisis, planetary devastation, and animal suffering. Through delivering a variety of innovative plant-based solutions, Green Monday makes green and sustainable living simple, viral and actionable.

SVHK’s ROLE

SVhk co-developed the Green Monday concept and is an early stage investor and incubator

HIGHLIGHTS / PARTNERSHIPS

·  Establishing a holistic collaborative platform for corporations, restaurants, schools and the general public to join forces
Green Monday drives a city-wide and global movement through Green Common, Asia’s first plant-based grocer, Green Monday Ventures, incubating and investing in mission-driven companies that create new solutions for plant-based diets and green consumer lifestyles and many more campaigns, workshops targeting corporates and schools

·  Spearheading groundbreaking food tech innovation 
In 2018, Green Monday launched the world’s first 100% plant-based minced pork alternative developed for the Asian palate and is now widely available across luxury hotel chains to local budget restaurants in the region. 

 

IMPACT

“Through my involvement with Meat Free Monday in Europe I have become aware and very impressed by the impact created by Green Monday. David has created an innovative social venture that delivers practical and scalable solutions. I am joining forces with Green Monday to further accelerate the growth and the expansion in Asia and globally. I believe making changes in Asia and around the world is crucial for the future of our beautiful plant.” -Mary McCartney, Green Monday Advisor

EN

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