NAME
EXTRA MILE
PARTNER
Airport Authority Hong Kong, Playtao Education, Hong Kong Federation of Youth Groups, HKSKH Lady MacLehose Centre
NEW URBAN VERSIONS
Business 2.0, Future Talent
DATE
2016-2019
TYPE
Business 2.0 Consultancy
Investing in the community to address current and future labour challenges.
OVERVIEW
The EXTRA MILE project is a collaborative platform spearheaded by the Airport Authority Hong Kong (“AAHK”), connecting business partners in the Hong Kong International Airport (“HKIA”) community, non-governmental organisations and SVhk to invest in the community while addressing current and future labour challenges. In the pilot stage, three programmes, namely “Working Holiday@Lantau”, “The Pioneer” and “EduCare”, were launched.
SVHK’s ROLE
SVhk served as project advisor for EXTRA MILE.
HIGHLIGHTS / PARTNERSHIPS
Pioneering a first-of-its-kind “Creating Shared Value” case in Hong Kong
In 2018, after two years of Feasibility Study and preparation, EXTRA MILE piloted three working prototypes to support youth empowerment, inclusiveness, and family while innovating new ways to attract and retain talent for the HKIA community:
– Working Holiday@Lantau: a one-year work placement programme, encompassing accommodation and exploratory elements to motivate and facilitate people-skill development of working youth
– The Pioneer: a one-year work placement programme for non-Chinese speakers with leadership potential to nurture team leaders who may act as a bridge between local supervisors and non-Chinese employees
– EduCare: a one-academic-year after-school care programme for Tung Chung primary school students whose parents are working at HKIA, covering tutorial services, exposure programmes and family support
Embedding people-centric innovations among HKIA community to ‘go the EXTRA MILE’
Business Partners were encouraged to ‘go the EXTRA MILE’ to explore new ways of recruiting and retaining under-employed community segments and create opportunities for future talents to flourish in their companies.
Advocating for empowerment employment in Hong Kong
SVhk advised AAHK on media and communications to bring EXTRA MILE’s innovation and human stories to life, sharing case learnings on empowerment in the context of employment, to prompt new narratives in mainstream corporate circles
