EXTRA MILE

NAME

EXTRA MILE

PARTNER

Airport Authority Hong Kong, Playtao Education, Hong Kong Federation of Youth Groups, HKSKH Lady MacLehose Centre

NEW URBAN VERSIONS

Business 2.0, Future Talent

DATE

2016-2019

TYPE

Business 2.0 Consultancy

Investing in the community to address current and future labour challenges.

OVERVIEW

The EXTRA MILE project is a collaborative platform spearheaded by the Airport Authority Hong Kong (“AAHK”), connecting business partners in the Hong Kong International Airport (“HKIA”) community, non-governmental organisations and SVhk to invest in the community while addressing current and future labour challenges. In the pilot stage, three programmes, namely “Working [email protected]”, “The Pioneer” and “EduCare”, were launched.

SVHK’s ROLE

SVhk served as project advisor for EXTRA MILE.

HIGHLIGHTS / PARTNERSHIPS

– Pioneering a first-of-its-kind “Creating Shared Value” case in Hong Kong

In 2018, after two years of Feasibility Study and preparation, EXTRA MILE piloted three working prototypes to support youth empowerment, inclusiveness, and family while innovating new ways to attract and retain talent for the HKIA community:

  •       Working [email protected]: a one-year work placement programme, encompassing accommodation and exploratory elements to motivate and facilitate people-skill development of working youth
  •       The Pioneer: a one-year work placement programme for non-Chinese speakers with leadership potential to nurture team leaders who may act as a bridge between local supervisors and non-Chinese employees
  •       EduCare: a one-academic-year after-school care programme for Tung Chung primary school students whose parents are working at HKIA, covering tutorial services, exposure programmes and family support

 

– Embedding people-centric innovations among HKIA community to ‘go the EXTRA MILE’

Business Partners were encouraged to ‘go the EXTRA MILE’ to explore new ways of recruiting and retaining under-employed community segments and create opportunities for future talents to flourish in their companies.

 

– Advocating for empowerment employment in Hong Kong

SVhk advised AAHK on media and communications to bring EXTRA MILE’s innovation and human stories to life, sharing case learnings on empowerment in the context of employment, to prompt new narratives in mainstream corporate circles

 

https://www.hongkongairport.com/en/community/community-investment/

EXTRA MILE

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